You're Not Behind Because You're Broken. You're Behind Because No One Gave You the Playbook.
Vet2CEO is the framework, community, and tools for veterans who are done watching from the sidelines and ready to build what's next.
Let's Be Honest...
You did everything right.
You served. You sacrificed. You put in the work.
But since you got out, something hasn't clicked.
You watch people with half your skill, half your experience, half your work ethic... win.
They're building businesses. Taking vacations. Buying the toys. Living the life you thought you'd have by now.
And you're still grinding. Still catching up. Still wondering when it's going to be your turn.
It's not because you're broken.
It's not because you're not smart enough or driven enough.
It's because no one gave you the playbook.
When you got out, they handed you a DD-214. Not a roadmap.
No one taught you how the civilian world works. No one showed you how to translate what you learned. No one told you the rules had changed.
So you've been figuring it out alone. Grinding without a plan. Watching others pass you by.
That ends now.
I'm Joe. I Was You.
Navy veteran. Sonar Tech. Got out in 2001 with no plan.
For 9 years, I grinded.
Security guard. Mortgages. Life insurance. Side jobs. Anything to pay the bills.
I watched guys with less experience, less skill, less drive... pass me by.
I kept asking myself: "Why them? Why not me?"
Then I figured it out.
I learned the rules no one taught me. Built a business. Then another.
Became "The Celebrity Installer." Did work for NFL, Universal Studios, Oprah's network.
Two 7-figure businesses.
But it took me 9 years to get there.
I built Vet2CEO so you don't have to wait that long.
I'm not a guru. I'm not a life coach. I'm a veteran who figured it out the hard way—and I'm handing you the playbook I wish I had.
Introducing Vet2CEO
The Framework, Community, and Tools to Go From Veteran to CEO
Vet2CEO is everything I wish existed when I got out. Not another course you'll watch once and forget. Not some guru selling you dreams. A real system built by a veteran, for veterans.
THE MISSION FRAMEWORK - 7 phases that take you from stuck to CEO:
M - Mindset: Shift your identity from service member to CEO
I - Identify: Discover your unfair advantage and translate your skills
S - Structure: Build your business foundation. Create your offer
S - Sales: Get customers without feeling sleazy
I - Influence: Tell your story. Build authority. Create content that connects
O - Operations: Run your business like a mission. Build systems. Protect your energy
N - Network: Build your squad. Create relationships that matter
What's Inside:
✓ 24 Video Lessons with downloadable notes
✓ Private Veteran Community - your squad building together
✓ AI Tools to create content and build systems
✓ Weekly Updates based on community needs
✓ Action Steps after every lesson
VET2CEO COMMUNITY
The Playbook + The Squad
MISSION Framework (7 phases, 24 lessons)
Private veteran community
AI tools and resources
New content every week
$29/month (Launch Price)
Regular: $49/month
ATTENTIONOPS.AI
Turn Your Story Into Content
AI tool built for veterans
SCARS framework for content
Transform experiences into social posts
Never stare at blank screen again
Free for Vet2CEO members at Level 3
EXECUTEOPS.IO
Build Systems That Free You
Operations and workflow automation
Build SOPs
Streamline your business
Stop being the bottleneck
THIS IS FOR YOU IF...
✓ You're a veteran who feels stuck and knows you're capable of more
✓ You're tired of watching people with less skill pass you by
✓ You're done playing catch up and ready to build something
✓ You want a community that gets it—no explanation required
✓ You're willing to do the work, not just watch videos
✓ You want a framework, not a magic pill
THIS IS NOT FOR YOU IF...
✗ You're looking for get-rich-quick schemes
✗ You want someone to do the work for you
✗ You're not willing to show up and engage
✗ You just want to complain without taking action
✗ You're looking for a guru to worship
You've Waited Long Enough
You're not behind because you're broken.
You're behind because no one gave you the playbook.
Now you have it.
The framework. The community. The tools.
Everything you need to stop playing catch up and start building what's next.
$29/month during launch. $49 after.
Your move.
FROM THE FIELD
(Add testimonials and member wins as you collect them)
Joe's Track Record:
• Navy Veteran (Sonar Tech, 1996-2001)
• 23 years building businesses
• Two 7-figure companies
• "The Celebrity Installer"
• Clients include: Tony Hawk, Universal Studios, Oprah's Network
QUESTIONS
What if I don't have a business idea yet?
Good. The first two phases of MISSION help you find your unfair advantage. The idea comes after.
Is this just another course?
No. It's a community with a framework. You'll learn, but more importantly, you'll build alongside other veterans.
What if I'm not ready?
You'll never feel ready. That's the point. Join and figure it out with us.
Can I cancel anytime?
Yes. Monthly membership. Cancel whenever you want.
What's the difference between $29 and $49?
Nothing except timing. $29 is the launch price. Once launch ends, it goes to $49.